Hi, I'm 

Colleen Reeves.

Global Business Planning & Development Fortune 500 Executive

About Me

As an energetic beauty brand business planning and development executive, I develop strategies that unlock marketplace success. I am recognized for developing insightful strategies that are rooted in deep consumer trends, flawlessly executed, and able to reap winning results. Leveraging my experience in strategy and new product launch planning, and sales development, I efficiently assess business conditions and apply past proven best practices. In my next role, I will leverage my passion and skills as a senior business development team member driving superior performance. I will apply my leadership at both strategic and operational levels to create new growth opportunities.

Over the past few years, I have been consulting for my consulting firm, Blue Skies Consulting, Colleen M. Reeves, LLC. I am energetic, kind, and dedicated, working well in a team-driven environment. My top three skills are Business Planning, Brand Management, and Project Management. For the past 20 years, I have spent my career at Fortune 500 companies in various executive planning roles and have contributed to several highly profitable eCommerce brands. I enjoy spending my spare time volunteering at non-profits such as Vetwork, of which I am now the Executive Board Treasurer.

Experience

Blue Skies Consulting
Colleen M. Reeves, LLC
New York, NY
2018 - Present
Founder

La Perla Beauty

New York, NY

Account Management Consultant

Scentbird

New York, NY

Business Development Consultant

Estee Lauder
Companies, Inc.
New York, NY
2018
Executive Director, Global Brand Planning – ELC Online 

 Estee Lauder
Companies, Inc.
New York, NY

Director, North America
Brand Planning – ELC Online 

Estee Lauder
Companies, Inc.
New York, NY
2004
Director, North America Sales Operations – ADF 

Volunteer Work

Vetwork
vetwork.org

Executive Board Treasurer
2023 - Present

Board of Trustees; Fundraising
2022 - 2023

Outreach Volunteer
2007 - 2022

Sant' Egidio: Friends on the Street
santegidiousa.org/friends-on-the-street/ 

Volunteer
2020 - 2022
Traveled on a volunteer trip to Italy to meet a group from Sant' Egidio.
Serve meals to the homeless in NYC.

St. Catharine - St. Margaret Parish
https://scsmsl.org/

Eucharistic Minister
2017 - Present

More About Me!

I have a twin sister Maureen and three wonderful nephews who I love spending time with.

I enjoy running, HIIT workouts, the beach, sailing, blue skies, paddleboarding, hiking, gardening, and volunteering.

"To me, leadership is about encouraging people. It's about stimulating them. It's about enabling them to achieve what they can achieve — and to do that with a purpose."

~ Christine Lagarde

Contact Me